Issey Miyake is a creator, an artist and inventor. He draws his inspiration from nature, design, and their encounters with humans.
His brand is a brand with meaning and substance – it acts as a counterpoint to other luxury brands where “show off” the main focus. He is therefore unique in its category as he creates his clothing for the joy of innovation and not to meet the deadlines for the various fashion weeks.
Issey Miyake is far from regulatory standards and norms. His wish is to promote the luxury of being.
But the designer, who creates by his own rules, is also loved by others and his garments are used by icons such as Beyoncé and Steve Jobs.
His fragrances are all inspired by nature and he describes his iconic feminine fragrance L`EAU D`ISSEY as “the scent of water on a woman’s skin.” His fragrances are best described as “timeless elegance”.