Founded in Rome in 1884 by the Greek silversmith Sotirio Bulgari as a single jewelry shop, Bulgari progressively imposed itself with its creations, emblems of the Italian excellence, featuring a highly distinctive style as a balanced mix of classicism and modernity. 2014 marks the 130th anniversary of Bulgari, a name that has become a byword for artisanal craftsmanship, avant-garde materials and unrivalled design. 

The brand definitively came to the world limelight during the Dolce Vita years, when the flagship store in Via dei Condotti turned out to be one of the favorite meeting places for international elite of artists, writers and actors. Well renowned icons like Elizabeth Taylor and Audrey Hepburn were both known for adorning themselves in Bulgari jewels.   

The success and the pioneering spirit of the Bulgari family made the Company evolve into the today’s dimension of a global House: the roots in jewels and watches have found a new expression through accessories, perfumes and hotels. 

Known for stylistic audacity and a penchant for color, Bulgari pieces are immediately recognizable. The Eternal City’s architectural beauty has long inspired the Italian jeweler: Bulgari reinterprets the majestic symbols of Rome with extraordinary editions of jewelry, watches, accessories and perfumes. To honor its ancient Roman past, Bulgari integrated the original Latin “V” epigraphy of the family name, engraving it above its flagship store in the grand renovation of 1934. 

Bulgaris first fragrance, Eau Thé Vert, was launched in 1992. The brand has since established itself as a major player in selective fragrances, and is ranked among the top 10 selective brands internationally. The inspiration behind each fragrance also originates from the Mediterranean and the history and heritage of the brand – always with strong relations to the jewelry house.

In 2011 Bulgari was acquired by the luxury group LVMH (Louis Vuitton Moët Hennessy), only enriching its luxury potential.


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